Our associates

Our small team of experienced PR and Communications associates will deliver practical, successful and impactful results. From creating PR opportunities, to helping you engage your employees or filling a gap in your in-house team, we can step in and boost your business. 


Karen McElroy founded FCM Associates in 2005 to offer clients a flexible PR and Communication service to suit their business needs.

In a career that’s spanned over 20 years, she has received a number of highly acclaimed team and individual awards, most recently being named Freelancer of the Year 2012 for Marketing and Events

Over the years she has worked across many business sectors includng, brewing, manufacturing, financial services, pharmaceutical, environmental and non-for-profit.

Karen is member of the Chartered Institute of Public Relations (CIPR) and has a post-graduate Diploma in Public Relations.

Karen is delighted to work alongside a number of highly experienced PR associates to service her clients!



Tracey Anne Chadwick, an associate at FCM for over 8 years, has been offering freelance support to a range of clients, for both internal and external communications projects.

During her 19 year career in PR she has worked in two national in-house corporate communications teams and a busy PR Agency.  

She has experience across a number of business sectors including brewing, foodservice, legal services, utilities, leisure and not-for-profit.

Tracey also offers a creative eye and has extensive experience briefing and directing professional photographers and designers to generate high profile marketing and PR materials.



Cheryl Morris is a trained journalist with over 12 years’ experience working in busy news rooms and within a Corporate Press Office environment.   As an Associate of FCM, Cheryl collaborates with the FCM team to deliver outstanding content and media coverage for its clients.

With a passion for writing Cheryl loves to turn people’s stories into engaging copy, and her work spans a variety of roles including news, court reporting, features, online and magazines as well as producing content for websites, case studies, newsletters and blogs.

Experienced in both pitching to journalists and writing content she loves the variety of her role and has worked in various sectors including regeneration, fashion, health, not-for-profit, leisure and the ceramic industry.


Sarah Morley is our Design Associate who thrives on helping businesses to be seen, be recognised and remembered.

She has a passion for maximising brand potential through design and highlights listening to her clients as an essential part of her role.  

Working across a wide range of business sectors Sarah can create anything from new corporate branding to flyers and newsletters She can turn her hand to most creative tasks and loves a challenge.



Caroline Adams is an accomplished marketing leader with 20 years’ experience across the FMCG, Retail, Technology and Entertainments industries. Caroline has a huge breadth of knowledge across both traditional and digital marketing and prides herself on finding the right marketing solution for the problem.

As well as working with many growing businesses Caroline has led key projects with many household names including Alton Towers Resort, Marks & Spencer and LloydsPharmacy.

Caroline is a flexible resource that can be used as a reliable safe pair of hands to lead and deliver critical projects, as a fresh pair of eyes to appraise your current marketing efforts, or as a part time marketing leader to help develop teams and plans.