Client news: Willshee’s Investment Helps McDonalds Reduce its Environmental Footprint
FCM is delighted to be providing PR services to waste and recycling business Willshee’s, who is helping McDonalds and other food and drink companies to reduce their environmental footprint with its new segregated waste collection vehicle.
The £150k investment increases the award-winning company’s fleet of vehicles to 40, extending its waste and recycling services across the region to businesses looking to reduce the amount of waste sent to landfill.
The new vehicle primarily collects segregated food and glass at the point of collection and delivers the food waste to a local Anaerobic Digestion (AD) plant, and the glass is sent to a processing facility, where it is melted and moulded into new products.
Dean Willshee, Managing Director of Willshee’s said: “We’re constantly looking for new ways to help our customers meet their environmental obligations and this is increasingly becoming a priority, especially in the food and drink industry.
“The capacity for the treatment of food waste has increased greatly with a number of new anaerobic digestion facilities opening within the Midlands, enabling the sector to gain real momentum in the region.
“Anaerobic digestion is our favoured means of treatment for food waste as it uses 100% of the waste processed; it creates green energy and a nutrient rich digestate that can be used in the agriculture industry as a fertilizer.
“Our new vehicle is enabling companies, such as McDonalds, to take advantage of these more environmentally friendly methods to recycle waste, offering a one stop waste solution!”
Sarah McLean, Franchise owner of 16 McDonalds restaurants in the Midlands said: "We take our responsibilities very seriously when it comes to all aspects of the environment and more broadly McDonald's Restaurants Ltd is always looking for ways to improve waste disposal and recycling.
“The new service from Willshee's provides our business with a system to separate out our food and general waste, which in turn is helping us to fulfil our business target of zero waste to landfill by 2020.
“All of our restaurants have front of house recycling facilities allowing customers to separate their waste packaging for recycling. It therefore makes sense that the volumes created back of house are handled in an equally responsible manner, by a contractor like Willshee’s who shares those values.”
In 2018, the UK government launched A Green Future plan which aims to eliminate all avoidable waste by 2050.*
The 15th annual WRAP recycling week starts from 24th to 30th September 2018: http://www.wrap.org.uk/content/recycle-week-2018
Photo caption L-R: David Willshee, Dean Willshee, Sarah McLean – Owner of 16 McDonalds restaurants, and Ash Raven – McDonalds Business Manager
*Source: ‘A Green Future’ report visit (See Chapter 4 page 83) - click here:
Find out more about Willshee's visit: www.willshees.co.uk