Burton Small Business partners FCM share expertise in the run up to Small Business Saturday
The UK will celebrate Small Business Saturday on 5th December 2015 - FCM alongside three other Burton based businesses are sharing their expertise for the second year running to help local companies put Burton firmly on the map as part of this popular national event.
Burton Small Business partners established in 2014, offer a FREE guide for people to download, containing essential tips about promoting a business through persuasive writing, public relations, video and strong visual brands as well as advice about personnel issues that are essential to the growth of a small business.
In preparation for Small Business Saturday 2015 an extended FREE guide is being offered, with even more free advice from local experts – with new contributions from:
• Sherwin Insurance Services Limited
• Else Solicitors LLP
• The Chartwell Practice
• The Growth Hub – Chamber of Commerce
Small Business Saturday UK is a growing campaign which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities – with 64% of UK consumers being aware of the day in 2014.
The four businesses behind the Burton Small Business initiative are freelance writing business Caittom Publishing, freelance PR and communications agency FCM Associates, film company Red Door Studios and human resources specialists HR Protected.
Karen McElroy, founder of FCM said: “We are delighted to be partners in Burton Small Business for the second year running, offering support to local businesses in the run up to Small Business Saturday.
"The second UK Small Business Saturday last December was a big success creating a 20% increase in sales compared to the 2013 event, benefiting millions of small businesses across the country. We believe there is a massive opportunity to bring small businesses in Burton together every year on this day to help them to raise their profile, reach new customers and grow.”
The extended FREE guide was launched in September at the Love Burton event where Burton's largest business networking groups came together for the first time to support the launch of an initiative that will put Burton on the map in a new and exciting way.
At the heart of Love Burton is an innovative online hub, designed and developed by small business champion Ian Page, but 'Love Burton' is also a state of mind that will inspire collaboration and innovation to boost our economy and encourage growth and support for local businesses.
The Burton Small Business partners have a Pinterest account and will be asking local businesses to contribute images that promote their business, the products and services they offer before, during and after 5th December. You can also follow the team on Twitter at @BurtonSmallBiz in the weeks ahead, to keep up with the latest news about Small Business Saturday.
Photo caption: Burton Small Business Partners 2015
L-R Tilley Bancroft (Red Door Studios), Karen McElroy (FCM), Tracey Chadwick (FCM), Elaine Pritchard (Caittom Publishing) and Liz Strama (HR Protected)
Small Business Saturday UK
• 16.5 million people shopped in a small independent business on the day, representing a 20% increase in footfall on 2013 or 2.7 million more shoppers
• 64% of UK consumers were aware of the day, a 33% increase on 2013
• Over 3.5 million Facebook views and #SmallBizSatUK trending at number one all day on 6th December 2014
• 55% of Local Authorities and hundreds of MPs supported the campaign